Selected Projects

Work

Brand Identity

Graphics2024

Monolith Brand System

Architecture Studio

Complete visual identity system for a mid-century modern architecture practice. Mark, typography, spatial application guidelines, and a 120-page brand book.

Campaign Design

Graphics2024

Jade Mountain Campaign

Cultural Resort

Four-season campaign for a luxury heritage resort in Yunnan. Photography direction, print collateral, and digital campaign assets.

Packaging & Editorial

Graphics2023

Herb Atlas

Traditional Medicine Brand

Packaging design and editorial system for a TCM brand modernizing the visual language of traditional herbalism. 24 SKUs with botanical illustration system.